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DLS Digital Art Guidelines

Please read bellow before uploading files

Presently we are mainly a macintosh-based digital prepress service. If files are created with PC, all fonts must be in outline form and all files must be saved or exported to Mac eps format.

FONTS: All fonts must be included as type 1 postscript fonts (screen and printer fonts are required). If fonts absolutely cannot be provided with files, please convert fonts in files to outlines before sending.

ARTWORK: Include dieline of art indicated as a separate spot colour.

  • Add bleed where necessary.
  • .0625" minimum clearance from die line to copy.
Preferred Computer Programs (all current versions):
  • Adobe Illustrator (file creation)
  • Adobe Photoshop (scanned images)
Colours:
  • Use only the pantone coated spot colour pallet for spot colours.
  • If white is an actual printed colour, use a designated spot colour to represent white.
  • Make sure that the placed art and page assembly art use the same colours (either spot or cmyk combination).
SCANS AND PLACED ART:
  • Supply all original scans if placed in page layout.
  • Halftone images must be at a ratio of 300 dpi @ 100% in placed layout.
  • Line art must be at a ratio of 1000 dpi @ 100% final size.
  • Do not use RGB colours.
  • Rotate & crop all scans in photoshop before placing in page layout program.
  • Do not embed or rasterize a placed image in the layout file.
  • If complex images are created in photoshop using layers, please include the original layered
    file before flattening.
BARCODES

Please use "for position only" (mocked up) barcodes in the file. DLS will generate final working barcodes with custom line width reduction factors.

BARCODE COLOUR STANDARDS:

UNSCANNABLE BARCODE COLOURS:

  • 1. Warm red
  • 2. Yellow
  • 3. Orange
  • 4. Brown
  • 5. Reddish-purples
  • 6. Combinations of above
SCANNABLE BARCODE COLOURS:
  • 1. Grey
  • 2. Green
  • 3. Cyan
  • 4. Blue
UNSCANNABLE BACKGROUND COLOURS:
  • 1. Grey
  • 2. Green
  • 3. Cyan
  • 4. Blue
SCANNABLE BACKGROUND COLOURS:
  • 1. Warm red
  • 2. Yellow
  • 3. Orange
  • 4. Brown
  • 5. Reddish-purples
  • 6. Combinations of above

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    more »
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