Food/Beverage:
In this industry they play a crucial role in conveying information to consumers, while requiring properties that allow application in extreme temperatures or wet conditions. A truly successful product combines those characteristics with visually interesting and dynamic design to draw interest and stoke desire.
Digital Printing: Enables short runs and customization for seasonal or limited-edition beverages.
Cold Foil: Adds metallic accents for a premium look.
Imprintability: to add best before dates and production lot numbers
Matte varnish: used to add visual interest and textural variety as the contrast between matte and gloss can play beautifully off lighting.
Health & Beauty:
These labels are all about standing out and conveying the essence of what the product represents. Health and beauty labels should have flawless quality and be equally appealing; in essence a match for the product being represented.
Many printing technologies are used in this market to elevate the brand, from cold-foil to add metallic accents for a premium look, to different varnishes that add contrast. Custom shaped dies, digital short run printing, and having the strictest colour accuracy to maintain brand identity are just a few of the standard requirements for Health & Beauty labels.
Lubricants, Oils, & Household Chemicals:
These labels withstand harsh environments, including exposure to oils and chemicals and must be durable and informative. They include safety instructions, hazard symbols, and usage guidelines.
Chemical resistant varnishes and chemical-proof lamination are a must. These labels often stand out based on the use of bold and vibrant inks with high coverage.
Nutraceutical:
Nutraceuticals require precise, informative labels. Think of vitamin bottles, dietary supplements, or prescription medications. The quality control required is second only to pharmaceutical labels.
High-quality, tamper-evident labels with variable data (lot numbers, expiration dates) are essential. Consider peel-and-reseal labels for extended content, promoting additional product information. State-of-the-art quality control with batch testing, barcode scanning, and continue visual inspection is critical.
Produce:
Produce packaging serves three purposes: extend the shelf life of the product, promote the brand, and be easy and intuitive for consumers to use. Peel and reseal film with intelligently mapped out holes for breathability is now considered standard for premium produce.
Multi-layered film with imprintability and resealability is critical. Heat sealable, food safe and air-tight properties, along with eye-mark printing for speedy application enhance the versatility of this growing market.
Promotional:
Promotional labels grab attention and encourage engagement. They often feature discounts, QR codes, or contest details.
Instant Redeemable Coupons (IRC) on product packaging and specialty inks to enhance appeal are often used to draw in curious customers into engaging with a new product.
Wine & Spirits:
These labels evoke sophistication and convey the essence of the beverage. They feature branding, alcohol content, and origin details.
In the world of Wines and Spirits, craftsmanship shines. From traditional hallmarks of elegance like embossing and rotary screen for a pronounced tactile touch, to modern QR codes which unlock augmented reality animations and extended content, both approaches add a touch of magic. There are no limits to what these labels can be.
